Aaron Clarey over at Captain Capitalism offers a very thorough analysis of the SJW virtue-signalling crap coming out of Corporate American today and the reason why: you need only look at the people running the companies.
Howard Hughes and Thomas Edison, these people are not.
Understand the phenomenon of leftist virtue signaling politics being imbued into marketing is the unintentional byproduct of socialist political brainwashing Generation X received from academia during their collegiate years in the 90’s, and the millennials continue to receive to this day. I remember it very clearly because I was there when concepts like “diversity” and “going green” were first being shoved down our throats in about 1994 and by 1997 concepts like “Corporate Social Responsibility” were being floated in the business school. THIS IS VERY IMPORTANT TO UNDERSTAND because previous to 1994 such concepts were not part of academia, let alone business school as (presumably) businesses would not be concerned about people’s politics, the environment, virtue signaling, etc., as they would be concerned about real world issues such as profits, accounting, marketing, etc.- things that were vital and required to operate a business. In other words, concepts like diversity, privilege, CSR, etc., had no demand or call for in the real world and were purely the concoctions and creations of worthless theoretical hacks posing as business professors (and professors at large).
Normally this would not matter as, in theory, Generation X would enter the real world and the cute pet theories of hack socialist professors would be disregarded as the demands of the real world would prove them to be worthless. But there were three variables that not only allowed such concepts to survive, but become the philosophical bedrock of Generation X and the millennials…and ultimately the corporations they would go on to infect.
Read the rest here.